Harnessing Solar Energy – A Green Myth or Green Miracle?

I like questions. I remember in the 4th grade school science class, my teacher, a very dignified and self-composed middle-aged woman with very limited eyesight and patience taught us about food chains and energy transfer. I listened, fascinated, about how plants rely on energy that they receive from the sun in order to make their food, and then the primary consumers such as cows eat the plants and finally we, the secondary consumers eat the cows. One thing she said struck a chord in me. She mentioned that as we went down the chain from plants to humans, there was a significant loss of energy. Why, I asked, could we not simply use the solar energy to make our own food like the plants and save the energy from being wasted? This was only the 4th grade, and words like photosynthesis and chlorophyll weren’t part of my vocabulary as yet. Apparently they didn’t exist for my science teacher either, because instead of explaining respiration versus photosynthesis, I was asked to stand up and hold my hands in the air for asking such a rude and insolent question to which there was no apparent answer.

But the question of solar energy being harnessed, although asked in the wrong context by my 4th grade self, is now being asked on a daily basis, and billions of dollars, yuans, rupees and dirhams are being spent in answering it. Instead of food, solar energy can be utilized to produce power and electricity. But is this a green myth or a green miracle?

It is a bit of both, with the line in between not clearly visible. Most articles will rant about how the Earth receives enough solar radiation to meet all of our current energy needs hence we should ‘shift immediately’ to solar power and stop burning fossil fuels which are non-renewable and detrimental to the environment. While it may be true that the earth receives enough solar energy in a couple of hours to meet the current annual power consumption of the entire planet, we do not however currently possess the technology to extract and convert this energy efficiently enough to make the ‘immediate shift’ feasible.

The key word here is ‘currently.’ Harnessing solar energy from photovoltaic cells is a reality, and the 14 MW (Megawatts) Nellis Solar Power Plant in Nevada, USA and the 10 MW plant in Abu Dhabi, UAE are proof that this is happening all around the world. India recently announced that it is working towards adding 20 GW or Gigawatts (For those of you who missed physics class, Giga is 109 watts while Mega is 106 watts) of solar power within a decade’s time. So some people will enjoy this clean energy, but it is still not going possible for all everyone just as yet.

This has to do with the efficiency of the process itself and the technology to do the conversion of solar energy into usable electricity. This is currently priced between 20-25 US cents per KWh (approx. 73-91 fils per KWh) compared to the 2011 UAE electricity prices of 5 – 38 fils per KWh (disparity is due to different rates for commercial/residential/industrial and consumption thresholds etc). At the moment, the cost does not seem worthwhile as getting power from solar energy is way more expensive than the current system of electricity production from burning fossil fuels.

However, in a conference in late November 2010, a director from BP Solar commented that the cost of generating power from solar energy will fall by around 10% every year until in a decade’s time, it will equal the cost of fossil fuel based power generation.

 Now that is when the line between myth and miracle will be clear, and the choice to depend on a cleaner means of producing electrical power will be ours.

by: Razib Khan

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Corporate Social Responsibility

The Ultimate Giveback

“Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it… because it is good for our business” - Niall Fitzerald, Former CEO, Unilever

Within the culture of the Middle East, a responsibility to a greater good and society has always been embedded within its society. Today, this responsibility has been applied to businesses with more and more customers placing a great amount of pressure and importance in the way that the company interacts with its environment and society that it caters to, us the people. CSR is not charity, but a company’s embrace of its actions and encouragement to have a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all public as a whole.

There are many aspects that come into providing a good CSR initiative; however the underlying goal is to make it sustainable and to ensure that the initiative has a greater good to the society as a whole.  As the saying goes ‘Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime.’

Customers will ultimately relate to companies that have a vested interest in issues that are important to them. This can be issues that range from the environment to mentorship, or autism to food.  Inevitably, these customers whom are affected will find the company to be reputable and thus will have a certain degree of loyalty to them.  Moreover, it will also affect the reputation that the company has throughout their supply chain and stakeholders.  CSR is a projection of the companies’ values and personality, the better they are at it and the more personal, then the more relatable and ethical they become in eyes of society.

This can always be communicated through media. It is important to provide truthful information for the customers to make informed decisions. A great way to do this is by social media in which companies can interact with the community and understand its needs

CSR can also be a way to reduce a company’s cost and provide sustainable and efficient solution to certain problems.  For example, if the environment is on the agenda, a company may want to invest in technology to reduce their paper consumption or make their fleet of vehicles more efficient.  This was the case with FedEx.  By optimizing their route, purchasing the most environmentally friendly planes and introduction hybrid electrical trucks, they have gained not only a better relationship with the customers but also reduced their taxes and their operating costs.

Another way for companies to reap the benefits of CSR without a financial burden is to collaborate with each other.  By a system called ‘crowd sourcing’, companies or individuals provide financial and expertise contribution collectively to create a larger CSR project that will affect the society in a larger way than their individual contribution.

However, with any CSR agenda undertaken by a company, it should start from within.  Companies should encourage their internal society: their employees.  As any person, if the employee knows that they are part of a greater cause, they are more motivated, thus more efficient in their work.

CSR is a company’s way of giving back to society in their own way in which they can make the most positive impact for the greater good.  It is a sustainable agenda that goes beyond their stakeholders.  After all, being a corporate citizen is embracing the values in which we live in and therefore is the ultimate giveback.

by: Amar Al Agroobi

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